SECRET SAUCE - a new kind of games publishing and marketing agency

Look at this lovely bunch!

WHY US?

What's the secret behind the sauce?

SECRET SAUCE is a publishing and marketing agency founded in 2024. We support indie and AA teams in getting their games to market. We specialise in long-term partnerships where we integrate with your team to get the best results.

Look at this lovely bunch!

THE SAUCE

Meet the team.

George Willard

Co-founder

Away from gaming, George can usually be found playing Magic the Gathering, doing something sporty or cooking up a storm. George specialises in all things Marketing, Strategy, Branding and Business Development.

Sophie Atkin

Co-founder

Sophie is green-thumbed, an average baker and an overly competitive player at both games and sports. At SECRET SAUCE, Sophie leads on Marketing Strategy, Communications, Events & Creator Marketing.

Connor Cloughley

Marketing Manager

Outside of Krav Maga and languages, Connor can be found voice acting, streaming and making video essays about games. He specialises in Marketing Strategy, Production, and Business Development.

Jasmine James

PR Manager

Outside of Krav Maga and learning languages, Connor can be found voice acting, streaming and making video essays about games. He specialises in Marketing Strategy, Production, and Business Development.

YEARS OF EXPERIENCE

Let us help you cook.

Marketing is our bread-and-butter; we have coordinated a range of digital and physical events, executed on top-tier brand strategies and worked with top creators and press across the globe.

Beyond marketing we have experience in the world of publishing and business development. From our work implementing new internal processes and structures, through to supporting multiple partners bring their games to market, we’re able to provide the support you need to grow.

Take a dive into the way we work

Store Page CopyBrand WorkshopG2M StrategyTrailer Briefing & ScriptingBrand PositioningPitch & Agency DecksTeam PlanningNewslettersInfluencer CampaignsPlaytestingDiscord ServersPublishing Services

Take a dive into the way we work

LET'S HAVE A CHAT

We want to help you make your game a success!

At SECRET SAUCE we like to keep things transparent and negotiation easy.

If you are after marketing & PR assistance or are self-publishing now is a great time to get the sauce rolling! Drop us an email at:

team@thesecretsauce.uk