What do we do?
the SECRET sauce
We offer two routes to support you bringing your game to market: a co-publishing partnership or classic marketing agency support.
We cover marketing support from early stage set-up all the way through to making sparks fly at launch.
What other secrets do we hold?
What other secrets do we hold?
How we work
What you can expect when working with us.
We firmly believe that working as a part of your team helps produce the best results when it comes to making the most of marketing opportunities. Whether it’s a long-term engagement or a short-term activation, we generally break work down across three main phases.
Phase One
Strategy
Phase One is all about building excitement and getting everyone on board. For longer-term projects, this can mean creating brand plans, mapping out go-to-market strategies, segmenting audiences, and shaping the best channels to reach them.
Phase Two
Preparation
Next comes the prep phase, where we gather key materials, build outreach lists, and make sure every detail is lined up for launch. There’s a little natural overlap with the other phases as we brief partners, finalise content, and get everything ready to go.
Phase Three
Execution
Finally, we move into roll-out and bring the plan to life. This might include events, creator campaigns, and more. We’ll also review the full campaign afterward to capture insights and learnings that set the stage for future success.
We love it when a plan comes together.
Marketing Support
Games marketing is our bread and butter, we love nothing more than to get stuck into a campaign and enable games to shine. From G2M planning all the way through to executing creator campaigns, coordinating events and chatting with press we can cover all angles. We'll work with you continuously to get your game into the hands of as many as possible, not just do a hit and run campaign.
Bizdev & Strategy
In a crowded market, your studio deserves to shine. We’ll shape your branding pillars, refine your tone of voice, and craft a clear storytelling strategy that helps players and partners instantly see what makes your studio and your games special in the longrun.
Co-publishing
We are looking to partner with developers looking to self-publish their game. Whilst we don't offer development funding we do offer marketing investment and provide full publishing services as part of this including strategy, execution and additional support with creative, localisation and bizdev. The titles we look for fall between 4 -12 hours of core gameplay and feature some form of progression in the game. Reach out if you're looking to explore this avenue and we can share more!
LET'S HAVE A CHAT
We want to help you make your game a success!
At SECRET SAUCE we like to keep things transparent and negotiation easy.
If you are after marketing & PR assistance or are self-publishing now is a great time to get the sauce rolling! Drop us an email at: